This is huge! Pinterest impacts society in a big way

While Pinterest isn’t a physical piece of technology, this digital invention has sent ripples through society.

Vanessa Shepherd
3 min readJul 20, 2021

This six-part series has explored Pinterest in a way that helps to deepen our understanding from a communications perspective. We’ve explored what Pinterest is, why it is significant for society, and how complexity theory and McLuhan’s theories can help us understand how Pinterest helps people to communicate. Pinterest has impacted billions of lives, and it will continue to do so for the foreseeable future.

Pinterest Impacts Society Significantly

Our exploration leaves us with the impression that Pinterest impacts society in a significant way. It highlights how simple actions involved in communication are a part of a larger, complex system that has the ability to entice change in society that shifts the way people think and act. It also highlights the importance they place on one form of communication over another.

Pinterest Impacts Society and it’s a Showcase of Social Evolution

As a simple idea to create a digital bulletin board people can share. Pinterest has highlighted how the social ecosystem is evolving to become more of a global village. One where individuals share across a variety of dimensions to spark new ideas through collaboration and collective linkages that align shared values and interests.

While Pinterest will continue to evolve with the ever-changing global social ecosystem, society faces several important challenges. These challenges are significant to the future of global communication. They are also significant to the future of social sharing of content and original ideas.

The Lasting Impact on Society

Only time will tell just how much of an impact Pinterest will have on communication media and society as a whole. It makes us think back to the invention of the radio. Looking back on the invention of the radio makes us realize that the evolution of new technology changes our lives forever.

While Pinterest isn’t a physical piece of technology, this digital invention has sent ripples through society. For some, it’s replaced bulletin boards and scrapbooks. For others, it’s a better way of sharing the things they love and find interesting. In the end, it affects us all and the way we communicate about ideas and share our discoveries with others.

Read the rest of the series here to learn more about how Pinterest impacts society:

Part 1: How many people use Pinterest before they buy?

Part 2:What is Pinterest all about? Why should I care?

Part 3: This is the best place to find user-found content: Pinterest

Part 4: Did you know complexity theory is helpful for social media?

Part 5: How To Use Tested Theories For Informative Social Media Communication

Part 6: This is huge! Pinterest impacts society in a big way (current post)

This is huge! Pinterest impacts society in a big way | She's Got Vision | Pinterest Strategist

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Vanessa Shepherd

Marketing expert helping online businesses grow & scale.