What to Pin in December

This post will help you figure out what to pin, what content to plan ahead for, and how to maintain your Pinterest profile with a limited amount of time.

Vanessa Shepherd
3 min readJul 13, 2021

Do you ever wonder what to pin in December? Does it feel like all the good ideas are taken by the end of the year?

Well, girl, stop that overwhelm train right now!! This post will help you figure out what to pin, what content to plan ahead for, and how to maintain your Pinterest profile with a limited amount of time. Can I get an amen?!

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Let’s check out some ideas for what to pin in December:

  • New Year
  • New Year’s Resolutions
  • Planning and Organizing
  • Fitness
  • Healthy Living
  • Healthy Cooking
  • Budgeting and saving
  • Out with the old, in with the new
  • Mindset
  • Day planners and organizers
  • Valentine’s Day
  • Date nights
  • Romantic getaways
  • Valentine’s Gift Guides
  • Spring Break
  • Fashion Week
  • Thanksgiving
  • Black Friday
  • Holiday Season
  • Holiday Fashion
  • Winter Weddings
  • Travel
  • Winter Décor

Content Planning

Start thinking ahead to the next big Game Day celebration: Super Bowl! If romance is more your thing, it’s also time to start planning for Valentine’s Day!

Either way, there are some common themes with respect to both of these big events! Think recipes, party planning, DIY projects, and more. Get creative, and create content for what inspires you and your audience!

Spring Break is still trending on Pinterest, so you can also plan your Spring Break content to get ahead of things and carve out more time for yourself down the road.

Pinterest Tip: See what’s trending on Pinterest using the Pinterest search bar on the desktop or in the Pinterest app. For example, for Spring Break, what are Pinterest users interested in? Scanning the search results will help you to see what Pinners are interested in, so you can plan your upcoming content accordingly.

What to Promote

Tis the season of all things Winter on Pinterest. So, promote anything that fits into the big themes people are looking for: Christmas, Holiday Gift Guides, Holiday Recipes, Healthy Recipes, and Fitness.

Pinterest Maintenance Tip

Get to know Pinterest as a user. What do you like to pin? What image style are you drawn to? What catches your eye consistently? Use these insights to update your Pinterest marketing strategy.

Alongside updating your Pinterest strategy, try pinning more content this month and see how it affects your results. So, if you’ve been pinning five times a day, try pinning 8 to 10 times a day.

It’s worth the effort to see if you get a substantial increase in growth and engagement. If you find that your profile does see growth from pinning more, then it may be the right time to allocate more time to sharing content on Pinterest.

Am I the only one who loves pinning all things Christmas right up until Christmas Eve? What are your favourite things to pin in December? Drop me a line in the comments below!

What to Pin in December She's Got Vision Pinterest Strategist

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Vanessa Shepherd

Marketing expert helping online businesses grow & scale.